Bring the storefront, workflow, customer journey, operating bottleneck or founder decision loop creating the most friction.
The first conversation identifies one bounded layer that can be audited, designed, built and verified. High-ticket work is application-first. There is no blind checkout and no commitment before context, fit, scope and commercial terms are clear.
Useful context to include
- What the business does and who the system serves
- The current stack, owners and visible failure points
- What has already been attempted
- The decision or operating outcome you need next
- Any timing, access or governance constraints