Jon Riesel by the sea at Playa del Faro, October 2025

Entrepreneur · Builder · Chef

THE CRAFT
OF CREATING.

I’m Jon Riesel. Entrepreneur, builder and chef. Explore the products, stores and ideas I’m bringing into the world.

Argentine. Curious. Always moving.Playa del Faro · 13.10.2025Choose your next step
BUSINESSTECHNOLOGYCULTURELIFE

Products & stores

Explore
the products.

Start with CEOpify. Then step into each store.

Featured product

CEOpify

The Company Brain
for Ecom Brands.

Bring your brand’s context, priorities and decisions into one place. A clearer view of the company and the work ahead.

Private product in development. Public demo available.

For a conversation about your brand: Discuss a pilot

Context

Bring information together.

Priorities

See what comes next.

Decisions

Keep the reasoning in view.

CEOpifyPublic demo · Example data
Screenshot from the public CEOpify demo showing an example checkout issue and a suggested next step. All figures are illustrative data.
Actual public demo, shown with example data. The figures do not represent a brand’s measured results.

Step into the stores

Signs & displays

National King Signs

Signs, displays and promotional products. Explore the NKS catalogue.

Explore signs & displays

Work with me

Your next
project.

A store, a system or a dining experience.
Let’s define the scope and the next step.

Your project starts with a decision.Meet the person behind the work

A perspective of my own

I’m drawn to
what connects.

A kitchen. A store. An idea still taking shape.

I work where commerce, artificial intelligence and human experiences meet. My story spans different crafts and cities. Curiosity keeps opening new paths.

Explore my world

Projects and collaborations

One impulse.
Different forms.

Business, technology, culture and experiences. Every name reveals part of the journey.

Showing all 12 entries.

  1. CEOpify A company’s brain

    Company Brain for Ecom Brands

    A project connecting the context, priorities and decisions of an ecommerce brand. The app sits within CEOpify as part of the product.

    Explore CEOpify
  2. LifeCloneAI Memory and systems

    Technology exploration

    An exploration of memory, knowledge and systems that support work. Its journey helps explain the questions running through my artificial intelligence projects.

    Let’s talk about memory and systems
  3. Invincible Human Attention and wellbeing

    Personal practice and exploration

    A space for attention, wellbeing and the routines that support the person creating and making decisions. It explores the relationship between practice, technology and everyday life.

    Let’s talk about Invincible Human
  4. ITEMS Wholesale commerce

    Commerce and operations

    Work across wholesale commerce, catalogues, stores and digital operations. A place where ideas meet products, processes and concrete needs.

    Explore the wholesale catalogue
  5. National King SignsNKS Signage and commerce

    Signage and digital commerce

    Work connecting signage, catalogues and digital commerce. A journey through how to present products and organise a business’s commercial processes.

    Explore signs and displays
  6. Shopetify The world of pets

    Commerce and wholesale enquiries

    A pet commerce proposition bringing together an interest in retail and wholesale conversations. The selection and scope of each enquiry start with real needs.

    Explore the pet catalogue
  7. HableSpanish Connection through Spanish

    Language and conversation

    A Spanish teaching project, including preparation for GCSE and A level. Language as a way to connect with a culture and find a voice of your own.

    Let’s talk about Spanish
  8. SpanishB2B Business across languages

    Bilingual studio

    A bilingual studio connecting Shopify, artificial intelligence and languages. The CRM is part of this work to organise context and commercial relationships.

    Let’s talk about SpanishB2B
  9. Points of Tango Culture in motion

    Culture, app, events and store

    A project connecting tango with ideas for an app, events and a store. Different ways to bring a culture closer to those who live it and those about to discover it.

    Let’s talk about Points of Tango
  10. INCAJOYAS Jewellery and commerce

    A CEOpify vertical

    A CEOpify vertical exploring jewellery commerce. Its conceptual catalogue provides a way to work on presentation and the buying journey in this category.

    Let’s talk about jewellery
  11. Private Chef Toti Cooking with character

    Cooking, experiences and service

    Cooking as craft, attention and connection. Private experiences, menu development and service, with a perspective shaped by different kitchens and cities.

    Let’s talk about a dining experience
  12. Jon’s Music Another way to express

    Original creation

    Songs, words and sound ideas. A space for original creation, expressing what sometimes finds its best form in music.

    Let’s talk about music

Each project has its own story and connection to my work.

The story

A life in
motion.

Argentina is the starting point. The journey includes kitchens, different cities and building projects.

Argentina2005 to 2010

The starting point.

Argentinian roots. A period of study at UADE between 2005 and 2010.

Tel Aviv2014 to 2018

The craft, in another city.

Professional work in kitchens in Tel Aviv from 2014 to 2018. One of the international chapters in the journey.

Alicante2019 to 2020

A Mediterranean chapter.

The journey continues in Alicante, as head chef at Sotaterra between 2019 and 2020.

London2020 to 2022

Leading the kitchen.

Executive chef at Al Gusto and Foxden in London between 2020 and 2022.

The presentCEOpify · Business · AI

Another way to build.

Today, the work brings together CEOpify, business and artificial intelligence. The journey continues through building projects and systems.

The curious side

Creating also
means asking.

Business and life meet in ideas worth pursuing.

01 / BUSINESS AND LIFE

Build.
And make time to live.

An editorial project exploring work, attention and the decisions that shape a life.

Editorial project in development
02 / ORIGINAL MUSIC

Another way
to find a voice.

Lyrics, songs and musical explorations. A space to try ideas in another language.

Let’s talk about music
03 / BODY AND ATTENTION

The person
behind the project.

Attention, movement and wellbeing are part of the questions that accompany the work.

Explore this world
JON RIESELFROM WITHIN, INTO THE WORLD

Ideas
need a world.

Curiosity to begin.Craft to give it shape.

From idea to the next step

Let’s make
it happen.

A store. A system. A table. Tell me what you want to create, and let’s take a concrete first step.

I’d like to discuss a project.

Let’s talk on WhatsApp

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Email Jon: jon@jonriesel.com