Jon Riesel · London

A hands-on systems operator building at the edge of commerce and AI.

Jon works across Shopify, ecommerce operations, data, automation and AI to turn fragmented businesses into usable operating systems. LifeCloneAI explores the company operating layer. Invincible Human explores the operator behind it. The common discipline is simple: evidence before claims, human authority over consequential decisions and systems that survive handoffs.

  • Shopify and ecommerce operations

    Hands-on storefronts, catalogues, systems, automation and operating workflows.

  • AI architecture and automation

    Operational memory, agent workflows, integrations and clear approval boundaries.

  • Neurotech and operator performance

    Practical systems for focus, recovery, cognitive performance and better decisions.

Connect on LinkedIn
  • Base London
  • Commerce Shopify systems
  • Venture LifeCloneAI
  • Performance Invincible Human

Operating principles

Build systems that can explain how they work.

The aim is not automation for its own sake. It is a business that remembers, decides and executes with clear evidence and authority.

  1. 01

    See reality

    Evidence

    Start from the real account, live system, current data and actual customer journey.

  2. 02

    Design authority

    Governance

    Separate what machines prepare from what humans decide, approve and verify.

  3. 03

    Ship the flow

    Execution

    Build working operational loops, not presentations that stop at recommendations.

  4. 04

    Compound context

    Memory

    Keep the business learning without turning the founder into its permanent human API.

Build together

Bring the messy system. Leave with the next operating layer.

Start with the workflow, storefront or decision loop creating the most friction today.

Work with Jon Explore the systems